Art Direction


Ticonderoga: "The World's Best Pencil"

Art Direction

The Team:

Christina Rodriguez - Illustrator + Art Director + Photographer

Randy Gaytan - Illustrator + Art Director + Photographer

Pedro Moreno - Illustrator + Art Director + Photographer


A 3-page art direction campaign showcasing why Ticonderoga is "The World's Best Pencil".




Graphis New Talent - Silver

AAF Addy - Silver

Adobe Achievement Design Awards - Honorable Mention




Utilize the ferrule of the Ticonderoga No. 2 Pencil as a letter form (E) while showcasing key descriptive assets of what has come to be known as "The World's Best Pencil".




The Dixon Ticonderoga No. 2 pencil has been recognized and used for over 100 years. With its unique colors, specially sourced cedar, and an eraser that can get rid of even your biggest problems, the Dixon Ticonderoga No. 2 pencil continues to live up to its name as "The World's Best Pencil".



Thought Process:


From the first initial thought about working with a pencil, research, roughs, photographing a pencil, (almost) complete concepts, to the final thought. Here are the behind the scenes to the Ticonderoga Pencil thought process: